Digital Marketing Analyst – Ecommerce and Consumer Marketing Knowledge
GP Batteries, location: Shenzhen
About the Role
As a Digital Marketing Analyst, you will play a crucial role in analyzing marketing and ecommerce platform data, identifying trends, and providing actionable insights to improve GP Batteries digital campaigns and enhance GP brand online presence and sales performance include and not limited in China .
You will be responsible for turning data into stories and strategies that propel GP brand forward in the competitive digital market landscape. You will work closely with the internal marketing and ecommerce teams, external agencies and parties to implement data-driven campaigns and optimize our e-commerce platform for maximum efficiency and effectiveness.
Key Responsibilities
Analytical Insights and Reporting:
● Analyze consumer behavior and preferences to tailor marketing strategies that resonate with the target audience.
● Consolidate competitor activities and new product launches, conduct detailed competitive analysis to identify opportunities and challenges within the China e-commerce landscape.
● Work with different departments, monitor and report on the performance of e-commerce campaign and daily operation, providing actionable insights to stakeholders.
Collaboration and Support:
● Review and analyze e-commerce KPIs, producing monthly reports for management and identifying trends and key insights, recommending and implementing solutions to drive marketing efficiencies and optimization.
Provide support for e-commerce activities as needed, assisting in both offline Media and online Media planning and operation to ensure campaign well delivered.
● Stay abreast of the latest e-commerce trends and technologies to drive innovation and maintain a competitive edge.
Management Responsibilities:
● Manage external ISV agency to ensure adherence to strategic guidelines and oversee responsibilities on campaign or monthly basis.
● Functionally report to the Global Digital Marketing Director, with a dual role for local China e-commerce team.
Qualifications
● Bachelor’s degree in Ecommerce, Marketing, Information System, Statistics, Math, or a related field.
● 2 years or above experience in China e-commerce marketing operation or data analysis in marketing,
● Familiarity with e-commerce platforms, especially on data solution tools (e.g. JD Shangzhi, Tmall Databank, Bytedance Yuntu), digital marketing tools, and analytics software.
● Strong analytical skills and data driven thinking with the ability to interpret complex data and translate it into effective marketing strategies.
● Excellent communication and presentation skills in Mandarin and English, both written and verbal. Cantonese is a plus.
數字營銷分析師
關於角色
作為一名數字營銷分析師，您將在分析營銷和電子商務平台數據，識別趨勢，並提供可操作的見解，以改善GP電池的數字活動，提高GP品牌在中國的在線形象和銷售業績方麵發揮關鍵作用。
您將負責將數據轉化為故事和策略，推動GP品牌在競爭激烈的數字市場中向前發展。您將與內部營銷和電子商務團隊
、外部機構和各方密切合作，實施數據驅動的活動，並優化我們的電子商務平台
，以實現***的效率和效益。
主要職責
分析見解和報告:
1.分析消費者行為和偏好，以定製與目標受眾產生共鳴的營銷策略。
2.整合競爭對手的活動和新產品發布，進行詳細的競爭分析
，以識別中國電子商務領域的機遇和挑戰。
3.與不同部門合作，監督和報告電子商務活動和日常運營的表現，為利益相關者提供可操作的見解。
協作與支持:
1.審查和分析電子商務kpi
，為管理層製作月度報告，識別趨勢和關鍵見解，推薦和實施解決方案
，以提高營銷效率和優化。
2.根據需要為電商活動提供支持
，協助線下媒體和線上媒體的策劃和運營，確保活動順利進行。
3.緊跟最新的電子商務趨勢和技術，推動創新，保持競爭優勢。
管理職責:
1.管理外部ISV機構，確保遵守戰略指導方針，並在活動或月度基礎上監督責任。
2.向全球數字營銷總監彙報工作，同時擔任中國本地電子商務團隊的雙重角色。
資格
1.電子商務

、市場營銷、信息係統
、統計學、數學等相關專業本科以上學曆。
2.2年以上中國電商市場運營經驗或市場數據分析經驗;
3.熟悉電子商務平台

，特別是數據解決工具(如京東尚知、天貓數據庫、字節跳動雲圖)、數字營銷工具和分析軟件。
4.具有較強的分析能力和數據驅動思維，能夠解釋複雜的數據並將其轉化為有效的營銷策略。
5.優秀的中英文書麵和口頭溝通和表達能力。會說粵語者優先。
6.GP電池業務版塊，工作地點：深圳